Enabling brand authenticity. Delivering real results.

Great brands engage meaningfully with their customers. They converse with their customers about the issues that matter most to them. Today’s most successful brands are authentic brands. Rodale Custom Content & Marketing helps brands create more authentic and lasting bonds through multi-channel content programs expertly crafted to reflect consumers’ deeper needs, aspirations, passions and sensibilities.

As one of America’s leading content marketers, with a decades-long commitment to the health of our people and planet, Rodale itself values authenticity above all else. Authenticity guides our approach to branded content and integrated content marketing programs. It is the reason our programs enable brands to become more integral to the lives of their most important customers.

Our keywords spell brand engagement and ROI.

Through integrated, research-driven, multi-channel programs, Rodale unlocks the inherent value of content to communicate authentic values, forge bonds and meet enduring customer needs.

• Authenticity
  Rodale has built its business – and our bonds with consumers – by being authentic. By providing truly valuable information and resources that meet important needs in actionable ways. Our point of difference as a content marketer is to help bring authenticity to brands by making them integral parts of customers’ and consumers’ lives.
• Relationships
  Rodale builds and sustains brand relationships with customers through relevant, brand-driven content and deep, database-driven CRM capabilities.
• Connections
  Because we can intersect with consumers across all platforms and executions – digital, social, print, place-based, direct marketing – we can connect brands and consumers in the deepest and most meaningful ways.
• Passion
  Transforming a customer from passive to passionate takes utmost creativity. Rodale creative services excels at crafting communications that inspire, motivate, encourage and deeply satisfy customer needs and your brand’s objectives.
• Trust
  Rodale brings to our content marketing programs unparalleled expertise, access to thought leaders and a rich database of content assets. All of which add up to the most trusted and trustworthy content.
• Commitment
  Rodale brings tremendous commitment and full-service capabilities to our client relationships. This commitment and skill set translate into stronger programs and approaches and, ultimately, meaningful ROI.
• Promise
  Every great brand has a powerful promise. Rodale, through our research-based strategic development process, gets at the insights that enable content marketing programs to make your brand’s promise a more meaningful and integral part of customers’ lives.
• Community
  Rodale has a proven ability to build communities of interest. It’s why we are uniquely suited to understand and build communities for you, based on the shared needs and aspirations of your brand’s customers.
• Conversation
  Marketing today is a conversation. Starting and continuing conversations that compel brand interest and action is what we do best. From brand content to target marketing to social media to media relations, we move conversations into bottom line results.

A division of Rodale, the authoritative source for health, fitness, and wellness content

Rodale Custom Content & Marketing is part of Rodale, the trusted content provider in health, fitness, and wellness around the world. Rodale reaches more than 70 million people through its category-leading media properties, trade books, subscription online properties and integrated marketing solutions. The company is also a leader in direct response marketing and has more than 26 million active customers in its database. Rodale publishes some of the best-known health and wellness lifestyle magazines, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, Organic Gardening and Mountain Bike.