Real insights. Better outcomes.

A content marketing program is only as effective as the consumer insights upon which it is based. Rodale delivers the research-based insights that let you deeply understand and make real connections with your target audiences.

Rodale’s end-to-end process is designed to gather the consumer insights required to create the most authentic and effective communications concepts…to pre-validate and optimize those concepts…and to create benchmarks and performance metrics that provide the platform for continuous program evaluation, evolution and improvement.

Rodale delves deeper with:

• Analysis of your own proprietary research
• Demographic, geographic, psychographic and lifestyle profiling
• Database analysis and segmentation
• Syndicated research (MRI, PRIZM and more)
• Our own primary market research into your customers’ needs and wants

Through our 10-step “Real Insights” process, Rodale helps you reach your audiences with the most relevant, resonant content, delivered via the optimal formats and channels to educate, inspire and compel action.