The content to communicate real brand value.

Rodale Custom Content & Marketing’s mission is to empower brands to use content to communicate authentic values and meet customer needs, wants and aspirations. The values we believe in, the processes we employ, and the creativity with which we execute programs make our mission meaningful for brands ranging from Curves to AstraZeneca, Kraft Foods to Walmart, Whole Foods to Nissan.

  • Rodale’s particular expertise comes from 80 years experience publishing what people care about most. With a unique focus on health, wellness and “all-things-green,” Rodale inspires people to get healthier, fitter, smarter, better. Through expert advice, we help people pursue their passions with energy, motivation and confidence.
  • Rodale Custom Content & Marketing leverages this unique heritage and expertise via online and offline branded content and marketing solutions in such core categories as nutrition/food, pharmaceuticals, OTC, and sports/fitness. We also bring our active healthy lifestyle approach to categories seeking to expand and enrich customer engagement – packaged goods, financial services, parenting, retail, automotive, travel, multi-cultural, non-profit and more.
  • Rodale is ready to help you drive real results. We work with you to find precisely the content substance and visual style that lets you communicate authentically and make real connections with your best customers and targeted consumers. We do so by giving you the depth of resources – the intensive support and service – that can only come from one of the world’s largest consumer publishers.

Customers are looking for the real deal. They are looking for substance, not hype."
Scott Bedbury
A New Brand World

Content Strategy

"Content Strategy:
Unlocking the Value of Branded Content"

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