Multi-channel, content-driven programs that deliver.

Today’s consumers seek information everywhere: on the web, in print, on their social networks, through e-mail and at events. Rodale Custom Content & Marketing is a powerful content-marketing force in all these areas and more, empowering you to:

• Craft multi-channel, content-driven marketing strategies and programs utilizing the ideal mix for your customers
• Leverage the power, reach, capabilities and expertise of Rodale resources and brands
• Create the content concepts that extend your brand reach, essentialness and “connectability”

Strategy

Uncover critical insights. Inform strategies that drive on-brand concept development. Create successful content programs that drive customer engagement and ROI. Rodale’s rich and ready content assets offer a wealth of on-demand resources to help you develop the highly relevant, powerfully resonant content your customers crave.

Concept Development

Rodale’s creative and editorial team delivers best-in-class creative – from websites to newsletters, magazines to books, events to direct mail, email and more. Rich, engaging, relevant copy that engages consumers’ hearts and minds. Cutting-edge design that meets the sensibilities of your customers and inspires them. High-impact photo and video content that brings your brand authentically to life. CMS and content database work that enables you to quickly and easily maintain dynamic websites and microsites that stick with consumers.

Format/Channel Delivery

From content concepts through flawless execution, count on Rodale’s unparalleled end-to-end capabilities. Print production. Digital development. Social media expertise. Subscription services. Rodale has the talent and resources to ensure your content programs are carried out on time…to spec…exceeding expectations.

Market Access

More than just content for any and all channels, Rodale also delivers the context consumers crave. Through our event marketing/experiential marketing programs…database, direct and CRM capabilities… communications and PR…online and social media and much more, Rodale connects your brand and your content in ways that align authentically with your customers’ lives. And we back it all up with analytics and campaign optimization capabilities that assure transparency and ROI every step of the way.