Content Strategy: Unlocking the Value of Branded Content

Ad hoc approaches to content marketing (used by 96% of the market) can produce excellent content, but without the strategic component that excellence is often wasted because it doesn’t drive the desired behavior.

Comparing the benefits of an integrated, comprehensive approach to ad hoc approaches, this Rodale Custom Content & Marketing white paper explores how strategic approaches to content marketing foster behaviors among the target audience that directly relate to corporate business and marketing objectives, and help to fulfill those objectives.

This white paper also provides processes and examples for developing, applying and measuring a comprehensive strategy. Download your free copy now to learn more.

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Companies have powerful technologies for understanding and interacting with consumers, yet most still depend on mass media to drive impersonal transactions."
Rethinking Marketing
Harvard Business Review

"Content Strategy:
Unlocking the Value of Branded Content"
Read It Now

Walmart Opens the World to Its Associates
Walmart and Rodale strengthen relationships with employees with an informative, creative custom magazine.
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