At Rodale, real content means business
Case Study: Curves
A publication that’s a perfect fit for women of all ages, shapes and sizes.
Objectives
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Strengthen retention rates for Curves 6,000+ franchisees throughout North America
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Provide a strong marketing tool to reach Curves’ target market
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Create continuity for brand extensions
Solution
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diane – the Curves magazine – distributed quarterly in-club
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Engages through member-based insights, wants and needs
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Provides strategic vehicle for partnership marketing
Results
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Retention tool: Up to 70% of franchisees purchase the magazine for retention efforts
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Building relationships: 98% rate the magazine as excellent/good; 66% as excellent
Evolution
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Content marketing expands with proprietary online diet/fitness program – CurvesComplete.com
To find out more, call 212-573-0399 and speak to Valerie Valente.
